In collaboration with the talented Modibodi creative team, I have redesigned the brand’s Teen Period Kit. The kit sold out within 2.5 weeks of the launch in all its territories - the UK, Europe and Australia.

For the kit, I created an exclusive illustrated Modibodi comic and sticker kit. The kit also features a choice of one or two pairs of Modibodi Black Hipster Bikinis in Moderate-Heavy absorbency, a Waterproof Bag for easy changing, and a handheld mirror for exploring the body.

With the Modibodi team, I wanted to create a kit that speaks directly to the teenage experience, humor, and aesthetics, while being educational and bold. From the get-go, we knew we wanted to depict a vulva within the comic, breaking the taboo around female anatomy, that to date has left too many girls disconnected from their bodies, or even worse – ashamed of them.

 The four-page comic tells the story of two friends, Riya and Rosie, and starts on the school bus when Riya gets her first period. Riya’s experience is pictured honestly and warmly, normalizing the changes that girls go through – both the physical and psychological ones and accepting all emotions – from embarrassment to anger.

The comic’s characters and visuals are translated across the kit into a sticker pack, and packaging assets.