The Insider's Guide to PR for Creative Businesses

Please note: this is a digital download product.

The Insider’s Guide to PR for Creative Businesses is the ultimate digital guide to getting featured in the press and other media.

Over 28 pages, this guide provides essential information for you to effectively manage your own press relations as a creative - whether you’re an artist, designer, architect, photographer, illustrator, or sculptor.

The key topics covered in the guide include:

• what PR is and why it’s good for your business

• who can do your PR - from a DIY approach to hiring a consultant or an agency

• PR 101:

  • how to create a press pack

  • how to curate and organise your images

  • what are the key types of stories journalists are looking for

  • how to write your own press release

  • how to create a contact list

  • how to get in touch with journalists

  • how to liaise with journalists when they’re interested in your story

  • how to follow up on your press release, if you haven’t heard back from a journalist

• What’s next:

  • is there more to PR than media relations

  • next steps you can take

  • further help

The guide is based on Justyna’s extensive experience providing strategic PR services to businesses in the design sector - including heading up Dezeen’s marketing and PR - as well as generating media coverage for her work as an illustrator.